Countingup Affiliate Program Review

The Countingup affiliate marketing program lets you earn a commission for referring UK sole traders and limited companies to Countingup's combined business current account and accounting app. If you write about small-business banking, bookkeeping, or self-employment, here is what the Countingup affiliate program offers and who it fits.

How the Countingup commission works

Countingup pays a percentage-based commission on referrals you send to its business account and accounting product. The reward follows each qualifying company you introduce, so publishers who reach founders and freelancers earn as those referrals sign up.

For a small-business blogger whose readers are registering new limited companies, the account-and-bookkeeping pairing is an easy fit, since Countingup bundles a current account with automated accounting in one app.

How to join and promote

You apply to become a Countingup partner and, once approved, receive a referral link and creatives to place in your content.

Submit your site or channel details on the Countingup affiliates page.
Get approved as a partner.
Add your referral link and the supplied banners to relevant posts.
Earn a commission when a referred business opens an account.

Countingup supplies banners and bespoke creatives, so you can request tailored assets rather than relying on stock banners alone.

Strengths and trade-offs

Strengths: a clear fit for UK small-business audiences, a single product that combines banking and accounting, and access to bespoke creatives alongside standard banners.

Trade-offs: the program targets the UK market specifically, so publishers with mainly overseas audiences will convert less; the exact rate, cookie window, and payout method are confirmed after you apply rather than published up front.

Tracking and transparency

The program is operated by Counting Ltd, trading as Countingup. The brand keeps an active presence on X, Facebook, and LinkedIn, which helps confirm the company behind the offer.

Affiliate disclosure: commission terms are set by Countingup and can change; confirm the current rate and payout details on the official Countingup affiliates page before you promote.

Is the Countingup affiliate program worth it?

If your audience is UK sole traders and small limited companies looking to combine a business account with bookkeeping, the Countingup affiliate program is a natural fit, and the availability of bespoke creatives helps content publishers tailor their placements. Confirm the current rate and payout terms on the affiliates page before you build a campaign around it.

Countingup affiliate program FAQ

Is the Countingup affiliate program legit? Yes. It is run by Counting Ltd, trading as Countingup, a UK business account and accounting provider with active social profiles.

Who is it best for? Publishers whose audience is UK sole traders and small limited companies opening a business current account.

What creatives are available? Countingup provides banners and bespoke creatives you can place across your content.