Photo and video editing app
If you create content about beauty, photography, or lifestyle, you've probably heard of Facetune — the app that half of Instagram uses. But did you know you can actually make money from it? Let's figure out how beneficial their affiliate program is for creators like you.
Facetune by Lightricks launched an affiliate program with seemingly attractive terms at first glance. They pay for each first subscription purchased by someone through your link. The company promises "top-tier industry commissions" and "instant rewards," though as usual, they don't mention specific numbers until you register.
How it works:
Important note — the program is oriented toward "genuine and passionate creators." This means you're unlikely to get approved with an empty account.
Organic integration. If you actually use Facetune, the promo will look natural. Tutorials like "how I edit my photos" are content people want to watch. You're not selling, you're sharing a tool.
Unlimited potential. There's no limit on the number of referrals. Theoretically, if you have a loyal audience and know how to create useful content around editing, the income could be substantial.
Ready-made materials. They promise a dashboard for tracking and creatives for promo. This saves time, though how quality they are is a question that can only be answered in practice.
High-demand topic. Facetune isn't a niche product. Millions of people want to improve their selfies, especially your audience (18-34 years old, active on social media).
Lack of transparency on rates. "Top-tier commissions" sounds nice, but what exactly? 20%? 30%? $5 per subscription? Without numbers, it's hard to assess the real benefit. And considering that many of your followers might be students or simply not ready to pay for subscriptions, conversion could be low.
Ethical dilemma. Here's the slippery part. Facetune is an app criticized for promoting unrealistic beauty standards. If your audience values authenticity and body positivity, promoting an editor might look hypocritical. You risk losing trust, especially if you've previously talked about self-acceptance.
Subscription fatigue. Your followers are already paying for Netflix, Spotify, possibly other apps. Another subscription is a serious barrier. Many will prefer free Instagram filters or the free version of Facetune.
Competition. If you're not the only one in your niche promoting Facetune, your link is just one of many. Without a unique approach, results will be mediocre.
Unclear payout terms. "Instant rewards" sounds good, but what's the minimum withdrawal threshold? How often do they pay? What payment methods? All of this is Subject to Terms and Conditions, which you'll only see after registration.
The program makes sense if:
The program is NOT suitable if:
Let's calculate hypothetically. Suppose you have 20 thousand followers, and you make a quality Facetune tutorial. You can realistically expect 0.5-2% of your audience to click the link and become interested. That's 100-400 people. Of those, maybe 5-10% will actually buy a subscription (at best). That works out to 5-40 subscriptions.
If the commission is, say, $10 per subscription (and that's an optimistic estimate), you'll earn $50-400 from one promo. Not bad, but not revolutionary. And that's assuming your content is really convincing.
If you decide to try it, here are some tips:
Be honest. Show both the pros and cons of the app. Admit that you use editing, but explain your approach. "I remove random pimples, but don't drastically change my appearance" — that sounds honest.
Educational approach. Instead of direct advertising, create useful content: "5 mistakes in selfie retouching" or "How to edit so it doesn't look fake." A Facetune link in this context will be organic.
Show the process. Before/after with an explanation of each step. People appreciate transparency.
Don't overdo it. One or two promos per month, no more. Otherwise your account will turn into an advertising platform.
The Facetune affiliate program isn't a gold mine, but it's not a waste of time either. It can become an additional source of income if you already work in a related niche and can integrate promo naturally.
The main question isn't "is it profitable?" but "does this align with my values and audience expectations?" If the answer is "yes," give it a try. If you have doubts — better look for affiliate programs that are closer to what you represent.
In any case, don't expect millions. This is a tool for small passive income, nothing more. And remember: your reputation is worth more than any commission.
Share your experience with this affiliate program and help others make informed decisions.
Based on Ahrefs data as of late January 2025.
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