Performance marketing solutions
The Kwanko affiliate program is a performance-marketing network, founded in 2003, that connects publishers with more than 2,500 advertisers and pays out once your balance clears a €50 minimum, with payouts by bank transfer, PayPal, or cheque. If you are a publisher looking for CPA, lead, or app-install campaigns across Europe and Latin America, here is how the network pays, how tracking works, and who it fits.
Kwanko does not set one flat rate. As a network, it hosts campaigns on several performance models, so your commission depends on the advertiser you choose: CPA (cost per action), CPL (cost per lead), CPI (cost per install), CPC (cost per click), and CPM (cost per thousand impressions). You pick campaigns that match your traffic, and each carries its own advertiser-set payout.
That mix means a lead-gen blogger can run CPL offers while a mobile-app site takes CPI installs, both from the same account. Because the model is per-advertiser rather than a single house rate, a media buyer with arbitrage traffic can favour CPC and CPA campaigns where the numbers clear ad cost.
Registration is free, and once approved you build your campaign lineup and drop tracking on your properties.
You promote across web, mobile, and tablet, and Kwanko also supports influencer, app-download, and TikTok Shop campaigns for publishers whose audience lives on social.
Kwanko runs its own in-house tracking platform with dashboards that break statistics down by program, site, timeframe, and media type. Remote access to your stats is available through Web Services (an API), so larger publishers can pull performance data into their own reporting.
The network operates across the UK, France, Portugal, Belgium, Germany, Poland, Brazil, Spain, Italy, the Netherlands, and Mexico, so campaign availability and geo-targeting suit publishers with European and Latin American traffic.
Kwanko pays once your balance reaches a minimum of €50 (or the equivalent: £50, $50, or 400 NOK). Invoicing is monthly once you clear the threshold, and the payment timing follows the invoice date: an invoice raised between the 1st and 15th is paid the 1st–5th of the next month, while one raised from the 16th onward is paid the 15th–20th of the next month.
You can receive money by French or international bank transfer, PayPal in select countries, or cheque in France. International transfers and non-resident currencies may carry fees, so for a smaller publisher clearing close to the €50 floor, choosing a low-fee method protects the payout.
Because Kwanko aggregates 2,500+ advertisers under one login, your effective rate is whatever blend of CPA, CPL, CPI, CPC, and CPM campaigns you assemble. A performance publisher can weight toward CPA for lifetime-value offers or toward CPC and CPM for high-volume display traffic, tuning the mix to how their audience converts.
For a content site with steady European search traffic, lead-gen CPL campaigns can convert without ad spend; for an app-review channel, CPI installs turn mobile clicks into flat per-install payouts. The single dashboard keeps all of it in one place.
Strengths: access to over 2,500 advertisers across five payout models, a low €50 minimum, three payout methods including PayPal, API access to your stats, and coverage across eleven named markets in Europe and Latin America.
Trade-offs: there is no single headline rate, so earnings depend entirely on which advertiser campaigns you win and run, and international transfers or cheques can carry fees that eat into smaller balances. Publishers wanting one simple flat percentage will find the per-campaign structure requires more hands-on selection.
The in-house dashboards and Web Services API give you detailed, self-serve reporting by program and media type, so you can see which campaigns actually convert. Kwanko maintains active profiles on X, Facebook, Instagram, and LinkedIn, which helps confirm the company behind the network.
Affiliate disclosure: campaign terms and payout rates are set by individual advertisers on Kwanko and can change; confirm the current conditions inside your Kwanko publisher account before you promote.
If you are a publisher with European or Latin American traffic looking to run CPA, CPL, or CPI campaigns from a single network with a low €50 payout minimum, Kwanko is a practical, well-established choice, especially for content and mobile-app sites that convert without heavy ad spend. Publishers who want one flat rate and instant sign-up to a single offer will find a network model asks for more campaign management up front.
Is the Kwanko affiliate program legit? Yes. Kwanko has operated as a performance-marketing network since 2003 and works with more than 2,500 advertisers across eleven named countries.
How much can you earn? It depends on the campaigns you run, since Kwanko offers CPA, CPL, CPI, CPC, and CPM models, each with an advertiser-set rate rather than a single house percentage.
When and how are publishers paid? Payouts are monthly once your balance clears the €50 minimum, by bank transfer, PayPal in select countries, or cheque in France.
How do you join? Registration is free: create a publisher account, apply to campaigns, integrate the tracking pixels, and monitor earnings from the dashboard.
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Based on Ahrefs data as of late January 2025.
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